Perhaps the most formidable starting a new service based small business is building a customer base. On the other hand, there is nothing more exciting than seeing the first customers. When trying to generate new business, it is important to cast a net wider than ever know where potential customers can hide. There are several ways to build a customer base, even with limited resources. I have highlighted some below: Word of mouth: Perhaps no other form of promotion is as powerful as a recommendation from someone you know. In addition to providing exceptional service, you must connect with people (friends, former teammates) that are capable of transmitting a recommendation.

Web site: site does not have to be expensive. With a little 'knowledge of HTML may be used freely composers such as SeaMonkey or download free templates on the Internet that are easily customizable. In addition, web hosting is often free access to the tools of construction of the website. Initially, the site does not need to be fine as long as the weather can be succinctly declare their services to an aesthetically pleasing way. Meta tag / search terms must be as concrete as possible, in order to have a high ranking in search engines. Craigslist / Kijiji: weekly posting on Craigslist and Kijiji category is free and simple way to get new customers. Ads must be catchy and addictive, and possibly a link to your website. It should also regularly check the jobs section of contractual positions.

Recruitment agencies: It costs nothing to sign up with recruitment agencies for temporary or part time. My first no word of mouth client came from a recruitment agency that was looking for someone to help train a new employee. This led to a passage twice a week for about six months, followed by a recommendation from a friend. I continue to act as a consultant for clients:. Business Page Faceboook definition of a specific FB page for your website can be a good way to communicate with new and existing customers. There are many applications that can be used to improve your page. To broaden the scope of your Facebook page, you can promote your site with ads that you can put the amount you are willing to pay per day for a limited period. Networking Group Participation in a network can be a fun way to meet different people, use your business cards, share stories and construction company to generate business.